Businesses live in constant fear of bad reviews from irate customers. No matter how great your product or service is; there is just no pleasing some people. Bad publicity is inevitable, but in the right circumstances, it can be just as beneficial as great publicity. Continue reading
Creating unique, engaging content that your fans and followers will share offers a steep learning curve and a time commitment that you, like every other small business owner, simply cannot afford to keep up.
You know the importance of giving value on social media, secretly you cheer with every new like, comment or share that you get, but that time you set aside to sit down and think, ‘what should I post today?’ always seems to disappear in between meeting clients, forming business relationships, organising payroll and other daily business critical activities that always take longer than you expected. Continue reading