Madden NFL 13 sells 900,000 copies in under 24 hours using social media (and what you can learn from it)

EA, the makers of some of the biggest sports video games in the world have sold nearly 1 million copies of their latest game thanks (in part) to a brilliant social media strategy.

While the Madden franchise already has a substantial following, EA achieved their biggest day one sales record because of their creative use of online video and social media campaigns.

What did they do? Continue reading