Businesses live in constant fear of bad reviews from irate customers. No matter how great your product or service is; there is just no pleasing some people. Bad publicity is inevitable, but in the right circumstances, it can be just as beneficial as great publicity. Continue reading
EA, the makers of some of the biggest sports video games in the world have sold nearly 1 million copies of their latest game thanks (in part) to a brilliant social media strategy.
While the Madden franchise already has a substantial following, EA achieved their biggest day one sales record because of their creative use of online video and social media campaigns.
What did they do? Continue reading