SEO (or Search Engine Optimisation) is the art of positioning your site at the top of search engines for particular key words or phrases. Companies spend tens of thousands of pounds making sure their websites reach the top of Google for the frequently searched phrases of their potential customers and maximise the amount of targeted traffic to their site.
There are a huge number of factors that impact SEO including how your website is built and the content on your pages, how many other pages are linking to your site (backlinks) and the amount of activity on your site. There is one thing that many different business owners will never know about their site that has a HUGE impact on how high your site climbs in Google and that is PageRank.
PageRank is Google’s way of measuring sites in terms of how popular or authoritative they are. When Google comes around and checks your site every so often it will put your pages on a scale of N/A to 10, N/A describes the one page junk sites, new sites and sites that Google does not think many people would be interested in, 10 on the other hand, is reserved for very few elite sites (even the mighty Facebook is not a 10 site, but it is still pretty high).
Essentially the higher the rank of your site, the more frequently it will appear at the top of Google for relative searches.
This is great. but how does that help you? Well, I am not going to get into a deep tutorial about PageRank and SEO practices, but what you can learn is that your social media pages (your Facebook and Twitter accounts) have authority status with Google. This means that these pages are far more likely to rank highly in Google and get your business found by potential customers. Have you secured your Facebook and Twitter profiles yet? if not, go do it right now! Then come back here and read on.
Now you have your Facebook, Twitter, Linkedin profiles etc all registered, you have now doubled or even tripled your on-line presence with instant authority pages, now all that is left for you to do is start building out your profiles and capitalising on the extra traffic for your pre-optimised sites.
If you are smart then you could start thinking about how you could optimise your profiles to gain even more traffic from Google by including certain keyphrases into them related to what your customers might search for.. Even if you don’t, the benefits of claiming your social media profiles for SEO purposes far outweigh the time it takes to register them, giving you increased visibility online, more contact points for your customers and prospects to get in touch and remember, if you don’t claim your social media profiles, then someone else might!